Which Broadway musical pioneered the strategy of releasing a 'highlights' cast album before the show opened, creating unprecedented pre-show consumer demand?

The performing arts industry has seen remarkable product marketing strategies that have transformed how theatrical productions reach audiences. From innovative merchandising to digital engagement campaigns, successful shows leverage multiple revenue streams beyond ticket sales. Test your knowledge about the business side of Broadway and how productions have marketed themselves as consumer products in the modern entertainment landscape.

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Hamilton
Jesus Christ Superstar
The Phantom of the Opera
Wicked