Which celebrity endorsement strategy resulted in the highest ROI (Return on Investment) for a retail brand in 2022?

Celebrity endorsements have become a cornerstone of retail marketing strategies, with famous personalities lending their influence to boost brand awareness and sales. From athletic wear to luxury goods, celebrities can significantly impact consumer perception and purchasing decisions. This poll tests your knowledge about the effectiveness and strategies behind celebrity endorsements in retail.

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Rihanna's personalized product development approach with Fenty Beauty, generating 5x ROI through authentic category leadership
Cristiano Ronaldo's sponsored social media posts for fashion brands, generating 3.2x ROI through massive follower reach
Dwayne Johnson's limited edition Under Armour collections, generating 4.1x ROI through scarcity marketing
Taylor Swift's multi-channel partnership with Amazon during Prime Day, generating 4.5x ROI through integrated marketing