Which automotive company first introduced the moving assembly line for mass production of automobiles in 1913, revolutionizing manufacturing and making cars affordable for the average consumer?

The transportation industry has been shaped by numerous groundbreaking product innovations throughout history. Some design decisions have completely revolutionized how we travel and have become iconic symbols of their respective brands. This question focuses on a pivotal product design choice that changed the automotive landscape forever and created a lasting competitive advantage for one manufacturer.

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Ford Motor Company
General Motors
Chrysler Corporation
Mercedes-Benz