Which innovative customer loyalty program did Oxford University Press introduce in 2016 that revolutionized how language professionals engage with their dictionary products?

The business of selling dictionaries and language resources has transformed dramatically over the centuries. From traditional bookstores to digital platforms, companies have adapted their retail strategies to meet changing consumer needs and technological advances. This trivia question explores how a major dictionary publisher revolutionized its customer loyalty program to stay relevant in the digital age.

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Oxford Language Circle: A subscription service offering unlimited access to all OUP dictionaries plus exclusive webinars with lexicographers
Oxford Word Points: A program where customers earned points for reporting new words or usages, redeemable for dictionary updates
Oxford Dictionary Partners: A tiered membership program offering early access to new dictionary editions based on purchase history
Oxford Language Lab: A program allowing subscribers to beta test new AI-driven language tools before public release