Which athlete endorsement deal is credited with transforming Nike from a running shoe company into a global sports brand powerhouse, with the endorsed product line still generating over $3 billion annually decades later?

The sports retail industry thrives on athlete endorsements to boost brand recognition and product sales. These partnerships can transform a simple piece of sporting equipment into a must-have item. This trivia question explores one of the most financially impactful athlete endorsements in sports retail history and how it revolutionized the athletic footwear market.

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Michael Jordan with Air Jordan
Serena Williams with Nike Court
LeBron James with Nike LeBron
Tiger Woods with Nike Golf