Which unexpected brand collaboration with Fortnite broke records in 2020 by attracting over 27.7 million concurrent players for a virtual in-game concert experience?

Brand collaborations in the gaming industry have become increasingly common, creating unique experiences that bridge different entertainment worlds. From fashion to food, gaming companies have partnered with diverse brands to expand their reach and create memorable marketing moments. This poll tests your knowledge about one of the most successful and unexpected gaming collaborations in recent years that significantly impacted consumer behavior and market trends.

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• Nike and LeBron James
• Travis Scott's Astronomical Tour
• Marvel's Avengers Endgame crossover
• Ariana Grande's Rift Tour

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