Which innovative digital marketing strategy led to a record-breaking 600% increase in ticket sales for the Broadway revival of 'Spring Awakening' in 2015?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how shows are marketed and tickets are sold. Major theater productions now leverage sophisticated digital marketing strategies to reach global audiences. This poll tests your knowledge about how Broadway's marketing approaches have evolved in the digital age.

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A TikTok dance challenge featuring the cast that went viral
An immersive 360-degree virtual reality preview of the show
Using Deaf West Theatre's ASL performers in social media campaigns, highlighting its inclusive casting
An interactive mobile game that unlocked discounted tickets when completed