Which revolutionary retail technology was first implemented on Broadway in 2003, fundamentally changing how theaters priced and sold tickets?

The performing arts world has embraced technology to enhance audience experiences and operational efficiency. From digital ticketing to immersive stage effects, technology has transformed how theaters operate and engage with patrons. This trivia question focuses on a landmark technological innovation that changed how Broadway theaters manage their inventory and pricing strategies. Test your knowledge of the business side of performing arts!

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Dynamic pricing algorithms (similar to airline pricing models)
RFID-enabled physical tickets for tracking and authentication
AI-powered seating allocation for optimal audience distribution
Blockchain-based ticket verification system