Which pioneering social media advertising strategy helped 'The Phantom of the Opera' achieve record-breaking ticket sales during its 25th anniversary on Broadway in 2013?

The performing arts industry has embraced innovative marketing strategies to reach modern audiences. Even long-running productions need to adapt their advertising approach to stay relevant in the digital age. This poll tests your knowledge about a groundbreaking social media campaign that helped revitalize one of Broadway's most iconic shows. How well do you know the intersection of classic theater and cutting-edge digital marketing?

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The 'Phantom Mosaic' campaign that created a digital collage from thousands of fan photos submitted via Instagram
The 'Music of the Night' TikTok challenge that invited users to perform their own versions of the iconic song
The 'Behind the Mask' YouTube series featuring backstage interviews and never-before-seen production footage
The 'Phantom Photobomb' Twitter campaign where the Phantom appeared in famous NYC landmarks