Which celebrity launched a subscription box service called 'The Box by Fashionista' that became the fastest-growing beauty subscription service, reaching 1 million subscribers within its first 18 months?

Many celebrities have leveraged their personal brands to create successful subscription-based businesses. These models create recurring revenue and deeper fan engagement beyond traditional merchandise. Test your knowledge about which famous personalities have built innovative subscription services that disrupted their respective markets and created new retail paradigms.

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Rihanna with her Fenty Beauty Box
Jessica Alba with The Honest Company's Essentials Bundle
Kylie Jenner with Kylie Cosmetics Glam Box
Gwyneth Paltrow with Goop's Wellness Box