Which celebrity's collaboration with Puma in 2016 broke records by selling out within hours and helped revitalize the brand's position in the fashion-athletic market?

Celebrity brand collaborations have become a cornerstone of modern marketing strategy, often resulting in record-breaking sales and cultural moments. These partnerships leverage the star power and influence of famous individuals to elevate brand visibility and create unique product offerings. Test your knowledge about some of the most impactful celebrity brand collaborations that changed the retail landscape and set new standards for these powerful marketing partnerships.

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Rihanna with her Fenty x Puma line
Selena Gomez with her Puma Defy collection
The Weeknd with his XO collection for Puma
Dua Lipa with her Puma Mayze platform sneakers