Which retail innovation did AMC Theatres implement in 2021 that contributed significantly to their financial recovery?

Movie theaters have faced unprecedented challenges in recent years, forcing them to innovate their retail strategies beyond traditional popcorn and soda. From luxury experiences to digital partnerships, cinemas are reimagining their revenue streams. This trivia question tests your knowledge about a significant retail innovation that helped major theater chains survive during difficult times.

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Accepting cryptocurrency payments for tickets and concessions
Launching an exclusive streaming service competing with Netflix
Opening in-theater merchandise shops for film collectibles
Creating subscription-based popcorn delivery services