Which global retailer launched the 'Artisan Alliance' program that partners with indigenous craftspeople to preserve traditional techniques while creating fair trade market opportunities?

Retail brands are increasingly incorporating cultural preservation into their business strategies, not just as corporate social responsibility but as core brand identities. This growing trend has seen major retailers creating innovative programs that help preserve indigenous crafts, traditions, and cultural heritage while creating sustainable product lines. Test your knowledge about one pioneering retail program that has received international recognition for its approach to cultural preservation.

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Anthropologie's Cultural Heritage Initiative
IKEA's Traditional Crafts Collective
West Elm's LOCAL and Fair Trade Programs
Zara's Handcraft Heritage Project