Which innovative product marketing campaign is credited with establishing the modern 'viral marketing' approach for films and TV shows?

Test your knowledge about innovative product marketing strategies in the film and television industry! Major studios and streaming platforms are constantly developing creative ways to promote their content and engage audiences. From viral campaigns to immersive experiences, the entertainment industry has revolutionized how media products are marketed. Can you identify the groundbreaking marketing campaign that changed how blockbuster films are promoted?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Blair Witch Project's 'missing filmmakers' campaign that presented the fictional story as real documentary footage
Star Wars' action figure merchandise line, which pioneered the concept of film-based toy licensing
The Simpsons' 7-Eleven store conversions into Kwik-E-Marts to promote The Simpsons Movie
Game of Thrones' interactive exhibition tours that traveled globally before each season premiere