When Nike signed Michael Jordan in 1984, what unprecedented marketing strategy did they implement that revolutionized athlete endorsements?

Nike has revolutionized sports marketing over the decades through innovative campaigns and strategic brand ambassadors. This poll tests your knowledge about one of Nike's most significant marketing pivots that transformed both the brand and the athlete endorsement landscape. How well do you know the history behind the sportswear giant's game-changing marketing strategy?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Creating the 'Air Jordan' as the first signature shoe line for a basketball player
Paying Jordan a percentage of sales rather than a flat endorsement fee
Being the first brand to feature an athlete in television commercials
Creating the first athlete-branded apparel collection beyond footwear