Which linguistic technique was specifically used by Amazon when naming its virtual assistant 'Alexa' to enhance brand perception and user engagement?

In the competitive retail landscape, linguistic principles play a crucial role in brand naming and recognition. Companies invest significant resources in crafting names that resonate across languages and cultures. This poll explores how linguistics influences retail branding decisions and the psychological impact of language-based marketing strategies. Test your knowledge about a fascinating linguistic phenomenon in retail brand naming that has shaped consumer perception and product success.

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Phonetic symbolism - 'X' sounds are perceived as technologically advanced
Semantic transparency - The name clearly describes its function
Homophonic association - It sounds like 'a lexicon' to suggest knowledge
Patronymic branding - Named after Amazon's founder's daughter