Which once-bankrupt footwear brand was revitalized in the early 2000s by targeting fashion-conscious consumers rather than its original athletic audience?

Throughout retail history, some iconic brands have faced near-extinction only to make remarkable comebacks. These resurrection stories often involve innovative product redesigns, bold rebranding strategies, or finding new relevance in changing markets. Test your knowledge about one of the most dramatic brand revivals in retail history - a company that went from bankruptcy to becoming a cultural icon once again.

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Converse
Reebok
Fila
Airwalk