Which architectural firm pioneered the 'Open House' advertising campaign that invited the public to tour unfinished projects, creating a viral marketing phenomenon in 2018?

Test your knowledge of how architecture firms have leveraged innovative advertising campaigns to showcase their design philosophy and attract clients. This poll explores a groundbreaking marketing initiative that changed how architectural services are promoted to potential clients and the public.

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Foster + Partners with their 'Design in Progress' initiative
BIG (Bjarke Ingels Group) with their 'Architecture in Motion' campaign
Zaha Hadid Architects with their 'Future Spaces' program
Gensler with their 'Experience Design' exhibition series