Which company was the first to implement virtual reality (VR) home tours as a marketing strategy for architectural designs in 2010?

In the intersection of architecture, technology, and marketing, innovations have transformed how architectural designs are presented to clients and consumers. Virtual reality has revolutionized architectural visualization, allowing potential buyers to experience spaces before they're built. But which company pioneered this game-changing marketing strategy in the architectural retail space? Test your knowledge of architectural marketing history!

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IKEA
Lowe's Home Improvement
Zillow
Architectural Digest