Which groundbreaking marketing campaign saved Nike from financial trouble in the 1980s by shifting focus from running shoes to basketball, creating a cultural phenomenon?

The sports footwear industry has revolutionized marketing with iconic campaigns that transcended athletics to become cultural phenomena. From celebrity endorsements to technological innovations, these campaigns have shaped consumer behavior and brand loyalty in the multi-billion dollar sports market. Test your knowledge about one of the most successful marketing pivots in sports retail history!

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• The Air Jordan campaign featuring Michael Jordan
• The 'Just Do It' slogan launch with Bo Jackson
• The 'Revolution' campaign featuring The Beatles music
• The Nike Air Max visibility window technology launch

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