Which of these globally recognized logos cost the least to create?

Behind every successful brand lies a powerful visual identity. Some iconic logos have become so embedded in our global consciousness that we rarely consider their origins or the investment behind them. While most assume that the world's most valuable brands must have invested millions in their logo design, the reality might surprise you. Test your knowledge about the fascinating world of corporate branding and the sometimes unexpected stories behind the symbols that represent billions in market value.

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Google's multicolored logo (1998) - designed in-house by co-founder Sergey Brin using free graphics software
Nike's 'Swoosh' (1971) - purchased from design student Carolyn Davidson for just $35
Twitter's blue bird (2012) - acquired from iStock photo for $15, then professionally modified
Apple's bitten apple logo (1977) - commissioned for $800 from designer Rob Janoff