Which sports retailer first implemented a widespread AR 'virtual try-on' feature that allowed customers to see how shoes would look on their feet using just their smartphone camera?

The sporting goods industry has embraced augmented reality to enhance customer experiences and drive sales. Major sports retailers have invested in AR technologies that allow shoppers to virtually try products before purchasing. This technology has revolutionized how consumers interact with sporting equipment and apparel, leading to reduced return rates and increased customer satisfaction. Test your knowledge about how augmented reality is transforming the sports retail landscape!

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Nike with their 'Nike Fit' AR technology
Adidas with their 'Fit Intelligence' platform
Under Armour with their 'UA Mirror' system
Puma with their 'Fit Intelligence' scanning technology