Which company created its famous tagline "Just Do It" after being inspired by the last words of convicted murderer Gary Gilmore before his execution?

Marketing taglines can become more recognizable than the companies themselves and can significantly impact a brand's success. Some taglines have fascinating origins that reveal strategic business thinking. This poll tests your knowledge about the business decisions and marketing strategies behind some of the world's most successful taglines. Understanding these stories gives insight into how strategic messaging can transform brand perception and market position.

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Nike
Adidas
Reebok
Under Armour