Which famous architect's museum design is credited with creating the 'Bilbao Effect' - a phenomenon where distinctive architecture drives tourism and retail growth in previously struggling urban areas?

The architecture of retail spaces has evolved dramatically over the decades, with some architectural innovations completely transforming how brands connect with customers. One particular phenomenon has been observed when iconic architectural designs create a 'destination effect' for retail establishments. How well do you know the impact of landmark architecture on retail success?

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