In 2012, which major retailer lost approximately $1 billion after eliminating sales and coupons in favor of 'everyday low pricing,' leading to a 25% drop in sales within a year?

Throughout retail history, some major brands have made catastrophic mistakes that cost them dearly. These product failures and strategic missteps have become legendary case studies in business schools worldwide. This trivia question tests your knowledge of one of the most expensive retail failures in modern business history, where a major retailer's attempt to radically change its business model backfired spectacularly.

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JCPenney
Macy's
Target
Kohl's