Which unexpected brand collaboration sold out in minutes in 2020 and created a resale market where items were marked up by over 1000%?

Brand collaborations have become a cornerstone of pop culture marketing, creating buzzworthy moments that capture consumer attention and drive social media engagement. From luxury fashion houses teaming up with fast food chains to sportswear giants partnering with music icons, these unexpected pairings generate excitement and exclusivity. Test your knowledge of one of the most talked-about collaborations that broke the internet!

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McDonald's x BTS Meal and Merchandise Line
Crocs x KFC Fried Chicken-Scented Clogs
IKEA x LEGO Storage Box Collection
Travis Scott x McDonald's 'Cactus Jack' Collection