Which endangered species was chosen for the World Wildlife Fund's iconic logo in 1961, inspired by a giant panda named Chi-Chi that arrived at the London Zoo that same year?

Many natural product companies and conservation organizations build their brand identity around protecting the environment. Sometimes, a single powerful brand symbol can become synonymous with global conservation efforts. Test your knowledge about one of the world's most recognized conservation logos and its fascinating origin story.

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Giant Panda
Siberian Tiger
Mountain Gorilla
Black Rhinoceros