Which Broadway musical broke records in 2015 by pioneering the first-ever digital lottery system through a dedicated social media app that dramatically expanded its audience reach?

The performing arts industry has transformed how it reaches audiences through innovative digital marketing. From traditional newspaper ads to sophisticated social media campaigns, theaters and performance venues have adapted to changing consumer behaviors. Test your knowledge about a groundbreaking social media campaign that revolutionized Broadway ticket sales and audience engagement!

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Hamilton
The Book of Mormon
Wicked
Dear Evan Hansen