Which innovative product design approach was pioneered by the Cirque du Soleil merchandise team that revolutionized performing arts souvenirs?

The performing arts industry has embraced innovative product design to enhance audience experiences and create memorable theatrical merchandise. From Broadway to local theaters, product development teams work to create items that extend the performance beyond the stage. Test your knowledge about how performing arts organizations have revolutionized their product offerings and marketing approaches in recent years.

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Interactive costume replicas with embedded AR technology that animate when viewed through a smartphone app
Edible merchandise modeled after props that dissolve completely after consumption
Subscription boxes containing miniature stage sets that assemble into a full production diorama over 12 months
Temperature-sensitive program books that reveal hidden content when touched or heated