Which outdoor retailer pioneered the 'Infinite Outdoors' subscription model in 2019 that allows members to borrow unlimited outdoor gear rather than purchasing it outright?

The natural world and outdoor adventure industry has embraced subscription models in innovative ways, transforming how people connect with nature. From curated hiking experiences to sustainable wildlife conservation programs, these subscription services are reshaping our relationship with the natural world. Test your knowledge about one pioneering company that revolutionized how people access outdoor gear and experiences!

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• REI Co-op with their 'Wilderness Access Pass'
• Patagonia's 'Worn Wear Subscription'
• The North Face's 'Infinite Outdoors Program'
• Columbia Sportswear's 'Nature On Demand'

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