Which unexpected brand collaboration broke the internet in 2020 when it sold out in under 30 minutes, causing its resale value to increase by over 1000% on secondary markets?

Brand collaborations have become a cornerstone of pop culture marketing, creating memorable product launches that capture the zeitgeist. From luxury fashion houses partnering with streetwear brands to unexpected crossovers between entertainment franchises and consumer products, these collaborations often generate massive buzz and become cultural phenomena. Test your knowledge of some of the most influential brand collaborations that have shaped pop culture trends and consumer behavior!

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• McDonald's x Travis Scott (the Travis Scott Meal and merchandise line)
• Crocs x KFC (the fried chicken-scented clogs with chicken-themed Jibbitz)
• IKEA x Off-White (the 'MARKERAD' collection featuring the 'KEEP OFF' rug)
• Supreme x Oreo (the red designer cookies sold in packs of three)

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