Which innovative product marketing strategy did NASA use to build anticipation before the James Webb Space Telescope's launch that resulted in record-breaking public engagement?

The James Webb Space Telescope (JWST) was one of the most anticipated product launches in astronomical history. Its development involved innovative marketing approaches, complex product design challenges, and a need to maintain public interest over a lengthy development period. This poll tests your knowledge of how NASA and its partners managed this remarkable product launch in the astronomy industry.

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The 'Webb Watcher' loyalty program that gave participants early access to images
A phased 'First Light' campaign revealing test images and milestones during deployment
Celebrity astronomer influencers given exclusive preview rights to telescope functions
Blockchain-verified NFTs of telescope components sold to fund additional research