Which streaming platform pioneered the interactive 'shop the look' feature that allows viewers to purchase products seen in shows directly through their interface?

In recent years, streaming platforms have revolutionized how product placement works in television and film. With the decline of traditional commercial breaks, brands have had to find innovative ways to showcase their products within content. This trivia question tests your knowledge about how major streaming platforms have changed the product marketing landscape in entertainment.

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Amazon Prime Video
Netflix
Disney+
HBO Max