Which celebrity partnership is credited with increasing Dior's brand value by approximately $100 million through social media impact alone in 2021-2022?

In today's pop culture landscape, celebrities wield enormous influence through brand partnerships. These collaborations can transform a brand's identity and dramatically boost its market position. This poll tests your knowledge about one of the most successful celebrity brand ambassador relationships in recent pop culture history and how it revolutionized a brand's perception among younger consumers.

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• Zendaya for Valentino
• Jisoo (BLACKPINK) for Dior
• Harry Styles for Gucci
• Billie Eilish for Calvin Klein

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