Which athlete holds the Guinness World Record for the most lucrative lifetime endorsement deal, valued at over $1 billion?

Celebrity endorsements have become a cornerstone of modern marketing, with brands paying astronomical sums to associate with famous faces. But which partnership broke the world record for the most lucrative endorsement deal in history? Test your knowledge of these record-breaking brand-celebrity collaborations that changed the marketing landscape and set new benchmarks for what companies are willing to pay for star power.

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