Which innovative retail approach did Celestron introduce in 2018 that transformed how customers test telescopes before purchasing?

The astronomy retail sector has evolved dramatically in the digital age, transforming how enthusiasts access equipment and knowledge. From traditional telescope shops to sophisticated online platforms with virtual testing experiences, the industry has embraced innovation to meet customer demands. This poll tests your knowledge about a significant product innovation that revolutionized how amateur astronomers shop for and experience equipment before purchase.

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Virtual StarField Testing - an AR app allowing customers to simulate viewing celestial objects through specific telescope models via smartphone
Telescope Subscription Box - a monthly rental service delivering different telescope models to customers' homes for trial periods
Observatory Network Access - membership providing remote access to professional telescopes for comparison with retail models
In-Store Dark Sky Simulators - specialized rooms in flagship stores replicating night sky viewing conditions for equipment testing