Which innovative customer loyalty program was first introduced by a major religious publisher to increase engagement with sacred texts in the digital era?

The religious publishing industry has undergone significant transformations in the digital age. Publishers of religious texts and devotional content have had to adapt their customer engagement strategies to remain relevant. This poll tests your knowledge of how religious publishers have innovated their customer loyalty programs to maintain spiritual connections while adapting to modern consumer behaviors.

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Scripture Points™ by Zondervan (HarperCollins Christian Publishing), allowing users to earn rewards for daily Bible reading and sharing insights on social media
Divine Dividend by Thomas Nelson, offering cash rebates for purchases of multiple theological commentary series
Spiritual Journey Rewards by Ignatius Press, providing exclusive retreat discounts based on quarterly religious book purchases
Faith Fellowship Program by Tyndale House, creating tiered membership levels based on participation in online prayer groups and study circles