Which gaming product launch strategy first popularized the concept of 'midnight release events' where gamers could purchase titles the moment they officially launched?

In the gaming industry, product launches can make or break a title's success. Major game releases are carefully orchestrated marketing events that build anticipation and drive initial sales. This trivia question tests your knowledge of a famous game launch strategy that changed how the industry approaches product releases. Do you know enough about gaming history to identify this groundbreaking approach?

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Halo 2 (2004), which had over 7,000 stores open at midnight and generated $125 million in its first 24 hours
World of Warcraft (2004), which created server queues and virtual waiting lines to manage the influx of players
Grand Theft Auto III (2001), which used controversy-based marketing to drive unprecedented demand
The Legend of Zelda: Ocarina of Time (1998), which pioneered pre-order bonuses to guarantee launch day access