Which basketball legend's endorsement deal with Nike led to the creation of the Air Jordan brand, eventually becoming a standalone division worth over $5 billion annually?

In the world of celebrity endorsements, some deals stand out as game-changers. This poll tests your knowledge about one of the most lucrative endorsement deals in retail history, which transformed both a sportswear giant's marketing strategy and an athlete's business legacy. This partnership created a revolutionary sub-brand that continues to generate billions in revenue annually and redefined athlete endorsements forever.

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