Which major beverage brand saw a 4.2% sales increase in 2018 after temporarily reverting to its 1980s packaging design as part of a pop culture tie-in campaign?

In recent years, major consumer brands have increasingly turned to 'nostalgia marketing' by reviving packaging designs from previous decades. This strategy has proven particularly effective with Millennials and Gen Z consumers who respond to retro aesthetics even for products released before their time. This trend represents a fascinating intersection of pop culture, consumer psychology, and packaging design innovation that challenges traditional assumptions about always moving forward with design.

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Pepsi (with its 'Pepsi Perfect' campaign inspired by Back to the Future)
Coca-Cola (with its 'New Coke' revival tied to Stranger Things)
Mountain Dew (with its 'DewBackInTime' campaign featuring original 1970s logo)
Sprite (with its 'Rewind Refresh' campaign using 1990s aesthetic)