Which Broadway musical's marketing campaign first pioneered the strategy of releasing a concept album BEFORE the show premiered, creating advance buzz and essentially serving as a pre-opening marketing tool?

The performing arts industry has produced some of the most innovative and memorable advertising campaigns in history. From iconic Broadway shows to revolutionary dance companies, these organizations have created marketing strategies that transcend their performances. Test your knowledge of the intersection between performing arts and marketing in this challenging trivia question!

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Jesus Christ Superstar
Hamilton
Rent
Les Misérables