Which major conservation organization significantly redesigned its iconic animal logo in 2011 to a more geometric version, causing controversy among brand identity experts?

Corporate logos often draw inspiration from the natural world to convey powerful brand messages. Many of these nature-inspired designs have fascinating origins or hidden meanings that connect companies to environmental values or natural symbolism. Test your knowledge about these iconic nature-inspired corporate identities that have become part of our visual landscape and consumer culture.

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World Wildlife Fund (WWF) with its panda logo
Sierra Club with its evergreen tree logo
National Wildlife Federation with its raccoon logo
The Nature Conservancy with its oak leaf logo