Which celebrity's beauty brand broke e-commerce records in 2019 by selling out its entire inventory within 90 minutes of launch, partly due to its innovative product packaging and inclusive marketing?

Many celebrities have launched successful product lines or partnered with major brands to create signature collections. These collaborations often combine the star power of famous personalities with innovative product development and marketing strategies. Test your knowledge about these celebrity-brand partnerships that have disrupted traditional retail and created new customer experiences.

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• Lady Gaga's Haus Laboratories
• Rihanna's Fenty Beauty
• Kylie Jenner's Kylie Cosmetics
• Selena Gomez's Rare Beauty

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