Which Broadway musical holds the record for highest merchandise sales per attendee, with its iconic mask-themed products generating an estimated $1.5 billion in worldwide merchandise revenue?

The performing arts industry has seen remarkable merchandise success stories that have transcended the stage. Broadway shows, ballet companies, and theater productions have created retail phenomena that extend the audience experience beyond the performance. This poll tests your knowledge of one of the most successful merchandise campaigns in performing arts history - a strategy that transformed how theater productions approach brand extension and customer loyalty.

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The Phantom of the Opera
Hamilton
The Lion King
Wicked