Which of these famous brand names was specifically created using linguistic principles of 'sound symbolism' where the sound of the name was designed to match product attributes?
Brands often use sophisticated linguistic principles when creating their names and slogans. From phonetics and morphology to semantics and pragmatics, language science plays a crucial role in how companies position themselves in the marketplace. This poll tests your knowledge of how language science has influenced some famous brand positioning decisions.
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- Kodak (created as a meaningless word with hard consonant sounds that suggest precision and reliability)
- Nike (named after the Greek goddess of victory to associate with athletic achievement)
- Amazon (named after the world's largest river to suggest scale and variety)
- Microsoft (a portmanteau of 'microcomputer' and 'software' to describe their product offering)
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