Which insurance company's mascot transformation led to a 50% increase in brand recognition within its first year and helped the company grow from the 8th to the 2nd largest auto insurer in the US?

Brand mascots have played a significant role in corporate identity and customer engagement for decades. These memorable characters often become the face of major companies, driving recognition and emotional connection. From Tony the Tiger to the GEICO Gecko, these mascots can significantly impact consumer behavior and brand loyalty. Test your knowledge about one of the most successful brand mascot transformations in business history!

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Progressive's Flo character (introduced 2008)
GEICO's Gecko (introduced 1999)
Allstate's Mayhem character (introduced 2010)
Liberty Mutual's LiMu Emu (introduced 2019)