Which gaming platform first introduced a 'Battle Pass' loyalty system that has since been widely adopted across the industry as a recurring revenue and engagement model?

The gaming industry has transformed how brands build customer loyalty through virtual experiences. Game-based loyalty programs now offer unique rewards, from exclusive skins to limited virtual items that can be traded or displayed in virtual worlds. These innovations have created entirely new customer retention models that traditional retail could only dream of. Test your knowledge about how gaming platforms have revolutionized customer loyalty systems!

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Fortnite (Epic Games)
Dota 2 (Valve)
PlayerUnknown's Battlegrounds (PUBG Corporation)
League of Legends (Riot Games)