Which Broadway musical famously secured a groundbreaking $1.5 million endorsement deal with a major haircare brand that included the product's integration into the show's storyline?

The performing arts industry has seen numerous collaborations with major brands, creating iconic marketing moments that resonate with theatergoers and consumers alike. From Broadway shows featuring product placements to performing artists becoming brand ambassadors, the intersection of performing arts and marketing creates fascinating case studies. Test your knowledge about these unique collaborations that have shaped both industries!

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• Hairspray with TRESemmé
• Hamilton with American Express
• Legally Blonde with Herbal Essences
• Wicked with MAC Cosmetics

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