Which retail giant launched a 'Plant Shop' concept in 2019 that increased average transaction value by 22% through strategic placement of living plants throughout their stores?

In recent years, natural elements have become increasingly important in retail design and customer experience. Biophilic retail—incorporating nature into store environments—has proven to boost sales, increase dwell time, and enhance customer satisfaction. This trend represents a fascinating intersection of environmental psychology, consumer behavior, and retail innovation. Test your knowledge about this growing retail trend that connects consumers with the natural world even while shopping indoors.

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Anthropologie
West Elm
Restoration Hardware
Crate & Barrel