Which sports brand was the first to launch interactive "smart stores" with RFID technology allowing customers to virtually try products and see real-time performance data?

The sporting goods retail landscape has dramatically transformed in recent years with innovative technologies and changing consumer behaviors. Major athletic brands have been pioneering new retail experiences to connect with customers beyond traditional transactions. This trivia question focuses on a significant retail innovation that changed how sports enthusiasts shop for and experience athletic products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike, with their Nike House of Innovation concept in 2018
Adidas, with their Adidas Sport Performance stores in 2017
Under Armour, with their Brand House concept in 2019
Puma, with their Puma Lab interactive stores in 2020